Last week, I bombarded you with a mega-ton of angst over the title of my Young Adult fantasy manuscript. The bottom line on that post? In its querying stage, the importance of a clever book title is insignificant compared to other aspects of the project (i.e., is the plot interesting and fresh? Is it well-written?), but a catchy, solid title can impart confidence to the querying writer in the marketability of their project. It might also show prospective agents and editors that the writer knows the category/genre well enough to choose a title that’s in line with market trends.

Now, about those trends…

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